Time to Change the Narrative - Time to Celebrate British Enterprise

There is no shortage of voices dissecting what is wrong with the UK economy — policy, tax, regulation, sentiment. But for those who spend time on the ground with real businesses, the story looks very different.

Across the country, founders are still innovating, scaling, and creating value.

They are building export-ready brands, pioneering energy technology, reshaping property, and leading digital transformation.

They are embracing opportunity, evaluating risk and walking the walk daily.

These are not headlines, they are investable realities.

Behind every statistic about stagnation sits a generation of entrepreneurs quietly compounding growth, reinvesting profits, and building long-term, cash-flowing assets. That’s the real economy — not the one debated in Westminster or measured quarterly by GDP.

If we want to rebuild confidence in the UK, it starts with backing the builders: the founders, acquirers, and operators who understand that resilience and reinvention are our national edge.

It is time investors, family offices, and policymakers stop underestimating British enterprise and start empowering it.

We need to invest in and back UK enterprise.

Because the opportunities are still here: they have just moved from policy papers to boardrooms, from rhetoric to returns.

As Theodore Roosevelt said in 1910 and my favourite quote of all time, describes this perfectly:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”

At Sustainomics Capital we proudly back UK enterprise.